Ame Confectionary Store
A playful yet fun Japanese confectionary store based in Melbourne.
SERVICE
Brand Identity & Collateral
YEAR
2020
Ame - not only it means Candy, but it also has a definition of rain.
Other than being a Japanese store, the bright-coloured round candies available in the store resembles the drops of rain. We found the Japanese term 'Ame' defines both candy and rain, which is why the dotted stickers plays such an important role in this project, they are the 'Ame' !
Playful and colourful elements reflecting the brand personality.
To develop a modern brand but still retains a naive feeling, the logo embodies a young approach with a simple line-drawn illustration of a kid representing the target audience of the confectionary store, yet follows the Japanese ideal of clean illustration style. Furthermore, the colourful dotted stickers do also help to achieve the playful feel the brand wants.
Ame Frequency Card
