top of page
Natori
A clean and ingredient conscious skincare brand.
SERVICES
YEAR
Brand Identity & Packaging
2020
The brand name speaks for itself - it is a combination of both words natural and original,
the way the brand would like to be perceived.
With the brand’s core value to produce natural and organic skincare products to the market, the name ‘Natori’ was given by merging both the word ‘natural’ and ‘original’. Pronunciation wise, it sounds similar to ‘Nature-y’, which again emphasizes the purity of the ingredients used in the products.
The logo communicates an elegant yet simplistic personality with enlarged spaces between letters to generate an airy feel.
The letter 'o' in the name has been transformed into a leaf-like shape to reflect the design's organic approach.
bottom of page